Tuesday, October 21, 2008

Traditional Press Releases, Gone 1 Gone 2

Reading about Todd Defren new version on Social Media News releases made me ask myself this question, "Is the traditional News Release dead or too much technology will ruin everything?" I am yet to figure out how this whole template work, but I already see this as revolutionary. Paperless news releases with RSS feed that is sent instantly to predetermined journalist and the News Media.

This sounds awesome. This will definitely make the work of PR practitioners easy. Gone are the days when you have to organize news conferences, and invite a whole set of journalist in order to get your message across. Just think of the amount of time that can be saved?

As Jason Kintzler put it, "Regardless of the size of your brand or client the tools are available now and the new Social Media Release Template is a great step to further educate each of us."

Sunday, October 19, 2008

" 5 Ways that Social Networking is changing PR"

I must confess I had not done much blogging until i was "forced" to take this PR class. Two years ago, I was introduced to it by the nature of my job, but i abandoned it within a week. Not because i did not like it, but i came out with the excuss that I was too old for that. I felt coping up with the latest trend of technology was part of the teenage period-one that crossed my path many "centuries" ago. Granted, I am fascinated by it now. This renewed excitement for online social media began with my introduction to facebook. This PR class that I am taking right now has more so energized that interest. Many of you have or at least know someone who has a facebook, myspace, twitter etc account. Tell me, "how often do you notice an ad, be it political ( an Obama or McCain ad) or commercial in nature on your accounts?" Well, I check my facebook account at least twice a week and there seems to be someone trying to persuade me on how to vote and buy some stuff. So, my question is, "What role do Social Networks play in Public Relations?
I came across this piece of good information on a blog called overtones (Whoever you are, I thought that was a good piece of work) that suggested five ways that social networking is changing PR. The reasons that were given are worth noting or quoting here.

Flattened Hierarchy- The first step in how social Networking is changing PR is the idea of democratization in both internal and external communications. That is, it makes it easier for CEO's to easily convey corporate policy down the line.

Time shifting- Overtones further asserts that social networking has allowed a "transcendence of time and distance in the communication process." That is, barriers along border lines have been removed.

Virtual Connections- This suggest that the organizational structure of many companies is becoming more virtual with technology. Thus, corporate leaders do not have to meet in a physical places to transact business.

Digital Tools-Here the suggestion was made that, "Digital communications make possible the cost-effective advent of two-way symmetrical communications." That is, communication devices and forums such as such skype ( most of which are free) have made it cheaper and easy to communcate

Convergence- This, it was suggested that, the expectations for communication has been made easy by the fact that, there are tools to back such expections

It is little wonder that many corporate executive and PR practitioners now heavily rely on social media to reach their employees and customers alike. It has become one of the most transcendent and versatile means of communication.

Monday, October 13, 2008

Have You Heard about RSS?

RSS, which stands for Really Simple Syndication, is a format for delivering regularly changing web content. What is does is,it resolves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. This helps you to save time by not needing to visit each site individually.
One thing that a public relations officer do not have much is time-spending time constantly searching the internet for worthy news items. This is where RSS becomes a great tool for any public relations officer. It saves you a lot of time. You also ensure your privacy, by not needing to join each site's email newsletter. This protect your privacy and the constancy of coming up with passwords and remembering them. It also offers customers the simplicity of justing clicking on your RSS feed to get the latest news items that they want.
So, if you have not yet subcribe to RSS, it's not too late. Do so now and save yourself lots of time and protect yourself from constant subscribing to newsletter from many websites. Before i sign off, let me pose this question. Would you like to know how to subscribe to RSS? If the answer is yes, shoot me a comment! In any case shoot me a comment.