Twitter is one of the new sensational social media tools. It is more of a micro-blogging tool that allows you to post very short comments, updates and thoughts. Twitter has been designed to be compatible with most cellphones, so as to allow you to update your status through a text message from your cellphone. The inconvenience here is that, text message fees applies through your cell phone carrier ( unless you have unlimited text messaging on your phone)
Personally, I am not too excited about twitter-all that it allows you to do is updating, updating and updating! This is not to say that it does not have other essential functions, but compared to facebook and other social media, which allows you to do more (such as video uploading) than just updating, twitter has less features.
Notwithstanding, many PR practitioners and marketing experts insists that twitter can be a great tool. Hubspot, for example gives us great ideas on how to use twitter in PR and marketing
Lee Odden, also writes on Online Marketing Blog that, though it may seem silly to be writing stuffs like, "I just arrived" or "I missed my flight," those can be very crucial and much needed in times of emergency and business trips.
In conclusion, I think the use of twitter in PR and Marketing depends on what you want to do with it-your profession and social and business needs
Creative Entry #8
8 years ago