Tuesday, October 21, 2008

Traditional Press Releases, Gone 1 Gone 2

Reading about Todd Defren new version on Social Media News releases made me ask myself this question, "Is the traditional News Release dead or too much technology will ruin everything?" I am yet to figure out how this whole template work, but I already see this as revolutionary. Paperless news releases with RSS feed that is sent instantly to predetermined journalist and the News Media.

This sounds awesome. This will definitely make the work of PR practitioners easy. Gone are the days when you have to organize news conferences, and invite a whole set of journalist in order to get your message across. Just think of the amount of time that can be saved?

As Jason Kintzler put it, "Regardless of the size of your brand or client the tools are available now and the new Social Media Release Template is a great step to further educate each of us."

6 comments:

keshia said...

Hi! Great post! I don't think think the traditional news release is dead...yet. I think there are still too many "old school" people in the PR field. By old school, I mean that there are still a few older people out there that still rely on traditional forms of doing things. Do I think they will get left behind? Yes, but I think they are too set in their ways to change. I do think that in a few years when that generation is moving out of the workplace, the traditional news release will die.

Natalie said...

I agree with Keshia. The old way of press releases is not dead yet. However, I think you are right in that they are on their way to becoming extinct! I loved your use of a quote as well! Nice work!

maggie said...

Nice post. I too believe that traditional press releases are in the process of dying- but not dead. Just look at Missouri State's system. All they do with their press releases is tack them on the website...proof that the traditional press release is still alive.

Jameser said...

I don't believe the traditional press release is dead either. However, I do think that those organizations who don't realize just how useful online press releases are should have a reality check. I do believe it goes both ways as well. Media outlets need to push organizations to switch over to the "digital age".

Margaret Orlando said...

I was at a PRSA-SWMO meeting where the guest speaker was David Cantanese of KY3. He even said that tradiational newspapers and the evening news on TV are gradually passign away, so they have to keep up with thier online competitors by creating blogs, and doing more 'social media' efforts than even a year ago. Even David Cantanese said that KY3's website wasn't up-to-par with where it needed to be with all of the information they could report on.

AmandaK said...

I agree, downloading a simple template could be so valuable. Plus if your already writing press releases, why not just post your hard work for everyone to enjoy?