Reading about Todd Defren new version on Social Media News releases made me ask myself this question, "Is the traditional News Release dead or too much technology will ruin everything?" I am yet to figure out how this whole template work, but I already see this as revolutionary. Paperless news releases with RSS feed that is sent instantly to predetermined journalist and the News Media.
This sounds awesome. This will definitely make the work of PR practitioners easy. Gone are the days when you have to organize news conferences, and invite a whole set of journalist in order to get your message across. Just think of the amount of time that can be saved?
As Jason Kintzler put it, "Regardless of the size of your brand or client the tools are available now and the new Social Media Release Template is a great step to further educate each of us."
Creative Entry #8
8 years ago